Larger platforms such as Spotify have in the past tried to implement a system to penalize anyone caught doing so. One artist mentioned was G-Easy. This after Rolling Stone published a new expose. Iggy Azalea is feeling vindicated following reports of allegations against G-Eazy doing pay for play. When Iggy heard about the expose call, she re-tweeted the Rolling Stones article with the caption: “Remember when the internet said I was making up that streaming has payola worse than radio. In 2019, she put direct streaming platforms on blast in a series of posts that went viral. Payola is a very touchy subject when it comes to the music industry. — IGGY AZALEA (@IGGYAZALEA) March 11, 2021 In the new report, audio of a call that took place between G-Easy’s team and a marketer is revealed. She commented on the fact that while radio payola is policed, this did not seem to be the case for the streaming platforms. He had reportedly given them a promise that he could artificially boost their streams on the “black market” for a price. Glad someone’s starting to expose the secret world of streaming and “curators” it’s time. https://t.co/wrojrE77PN
— IGGY AZALEA (@IGGYAZALEA) March 11, 2021
According to FCC rules, there are regulations governing radio payola. Apart from being illegal, it’s viewed as unethical. The article has in the past done quite a few articles on payola, often referred to as “pay-for-play.” However, their most recent article not only spoke about the fact that the practice was still well and alive, but they also named dropped labels and artists who have benefitted from payola on radio and stream services. The “Fancy” rapper has again come out to voice her opinion on the controversial topic. [upside down smiley face emoji].Glad someone’s starting to expose the secret world of streaming and ‘curators’ its time.”
Iggy Azalea is sick and tired of PAYOLA pic.twitter.com/UTNFxp06Dl
—? In the end, Iggy Azalea appears to feel some validation following the revelations. (@BigBankBurt) March 16, 2019
Remember when the internet said I was making up that streaming has payola worse than radio.? However, there is no set authority with responsibility for the manipulation of streaming services. One artist who has been vocal as it relates to payola is Australian rapper and songwriter Iggy Azalea.